The Federal Trade Commission (FTC) recently released its Final Guides for the Use of Environmental Marketing Claims. Known as the Green Guides, they update and supplement the agency’s prior guidance on green marketing. The Green Guides offer direction to marketers about how to make non-deceptive environmental marketing claims about products and services. Failure to comply with the guidelines can subject a business to Commission enforcement under the FTC Act that prohibits unfair or deceptive marketing practices.
See a summary of the Green Guides here made available by the FTC.